Cassius Keita, also professionally known as Muhammad Omar, is a rising force in boxing’s intellectual and cultural evolution. With features in GQ, Crypto Daily, Miami Wire, Chicago Journal, and Economic Insider, he is known for bringing long term vision and elite level strategy to a sport in transition.
Pioneering the Future of Consulting
Services
Strategic Advisory
Tailored insight for fighters, coaches, and promoters — blending mindset, performance psychology, and long-term positioning.
Cassius Keita works alongside Olympic bronze medallist Abner Teixeira and rising American talent J’Hon Ingram, and holds a strategic partnership with accomplished boxing leader Sal Jobe.
Brand Development
Helping fighters, gyms, and sponsors articulate compelling narratives to stand out and build lasting legacies.
Media & Commentary
Available for interviews, think pieces, and guest commentary on combat culture, mindset, and boxing's evolution.
“If you're building something serious in combat sports, Cassius helps you think in decades.”
Our
brand vision
Elevating Boxing Minds & Culture
Vision Statement:
Our vision is to create a boxing ecosystem where elite athleticism meets elite strategy — centered around fighter empowerment, long term legacy, and cultural innovation.
Core Pillars of Our Vision
1. Fighter Centric Development
Inspired by best in class management models, Cassius places athletes first — providing tailored strategic counsel, performance mindset coaching, and long range career planning.
Trusted by J’Hon Ingram and Olympic bronze medalist Abner Teixeira, our athlete partnerships reflect a commitment to individual growth and holistic success.
2. Education & Protection
Cassius believes boxing professionals deserve clarity and proactive protection , covering everything from contract negotiation to financial planning, legal preparedness, and media strategy.
Adapted for the modern fighter, our philosophy empowers athletes to think like founders, not just performers.
3. Strategic Brand Building
Boxers are brands too. Cassius works alongside athletes, gyms, and sponsors to craft narratives that resonate, reinforcing authenticity, credibility, and competitive edge.
4. Culture & Thought Leadership
Beyond the ring, Cassius promotes thought leadership. Through articles, interviews, and commentary, we shape boxing’s cultural discourse, emphasizing discipline, insight, and innovation.
Our Promise
We’re more than strategists — we’re champion architects:
• Empowering fighters with knowledge and foresight
• Protecting the athlete’s interests on and off the canvas
• Building brand identities that matter
• Shaping the cultural future of combat sports
What we stand For:
Discipline over drama
Structure before scale
Legacy, not hype
Clarity in chaos
